One of the biggest topics, that often goes without discussion, is our motivations to give. What makes people give to others? There have been plenty of studies around this very question. According to that research, there’s a multitude of reasons why people donate their resources or time to help others in need. This blog will break down the four biggest reasons as to why we give.
We’re motivated to give with our hearts
The biggest factor when it comes to giving is the prospect of making someone’s life better. We want to donate to causes that create significant change, but we are very driven by the narrative we’re told. If a particular organization’s purpose is tied to a story that pulls at our heartstrings, we’re more likely to donate. Our emotions are a driving force in our lives and when it comes to helping others, it certainly is not an exception to the rule.
Individuals with a strong tie to their communities are driven to give back as much as they can. To them, giving is a way of lifting the community up to make it an even better place than how they already see it. Those who donate to community causes swell with pride when their donations increase the wellbeing of the community as a whole.
Influenced by those around us
Another factor behind giving is the influence others have on us. For instance, the ALS Ice Bucket Challenge was, in part, a huge success due to the influence of our peers. When a campaign goes viral and people show up in droves due to the fear of missing out, they are motivated to give because everyone around them is doing the same.
Driven to give due to personal stability
Finally, the most humbling motivator is your own personal and financial stability. Many people are driven to give because they look at how fortunate they are and want to use some of their security to provide others with similar comforts. This is an interesting motivator because it’s one that takes more introspection and mindfulness than the others.
All in all, no matter why we give, it comes from a place of positivity and desire to better the lives of others. The more people we can motivate and inspire, the better off the world will be.